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Group Sales Manager

  • Posted: 19th April
  • Location: CO4 9YQ
  • Pay: Competitive salary + car allowance

Apply now

Extraordinary lives. Outstanding people.

The life of every resident we proudly care for is extraordinary, rich in history and unique life stories. We are Caring Homes, one of the UK’s leading providers of nursing, residential and dementia care. We have beautiful homes nationwide and we’re still growing. And we know that genuine care is delivered by passionate people who go above and beyond to help every resident live life to the full.



Key Responsibilities:

  • Strategic Planning: Develop and execute sales strategies that align with the business objectives of Caring Homes. Collaborate with the leadership team to set annual goals and objectives and provide regular updates on progress and KPIs.
  • Team Leadership: Lead the sales team, ensuring alignment between marketing and sales activities. Train and develop the team to keep them informed of industry trends and best practices.
  • Enquiries and Conversion: Design and implement effective lead generation strategies to increase enquiries, show rounds, and admissions.
  • CRM System: Ensuring its effective use to enhance customer engagement and drive sales.
  • Budget Management: Develop and manage the sales budget, allocating resources efficiently and providing regular reports to the executive team.
  • Market Research: Conduct market research to identify trends, competitor activities, and growth opportunities. Analyse resident feedback and market data to refine sales strategies.

Ideal candidate

Key Skills and Qualifications:

  • Strong leadership and team management skills.
  • Proven experience in a similar role, preferably within the healthcare or senior living industry.
  • Demonstrated success in developing and implementing successful sales strategies that deliver results.
  • Excellent communication and interpersonal skills.
  • Proficiency in CRM software and sales tools.
  • Strong analytical and problem-solving abilities.
  • Experience in budgeting and financial reporting.


Exceptional benefits package

  • Ongoing and continuous career development and succession planning
  • Excellent on-going training from day one and throughout your career
  • Salary scales and progression with internal promotions available, we are a large organisation!
  • Long service awards
  • Recognition programme
  • Refer a friend bonus scheme (up to £1000)
  • Excellent apprenticeship scheme
  • Employee Assistance Programme, confidential telephone counselling and legal advice 24 hours a day, 365 days a year & a Health & Wellbeing portal
  • Pay Captain – this enables you to keep track of your earnings, have instant access to 40% of wages already earned and access guidance to help with financial wellbeing
  • Employee discount scheme
  • Discounted reloadable cards and high street vouchers
  • e-vouchers, access instant savings on your mobile device
  • Holiday discounts & days out with discounts up to 60%
  • Cinema benefits with discounts up to 40%
  • Free DBS Check
  • Free Blue Light Discount Card

To apply

If you have a genuine passion for people and can see yourself going above and beyond to give extraordinary care, your outstanding future at Caring Homes could be moments away. Apply now by clicking on the link or email [email protected] or call 0777 1638484 to find out more information.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.